One Feeds Two

We helped innovative start-up One Feeds Two
establish a new ethical standard - and deliver
over 2 million school meals to children in the
world's poorest countries.

Build a brand to scale the charity

Every soup One Feeds Two sold contributed towards a school meal for a child in poverty. Passionate about their cause, their soup van sales resulted in 40,000 school meals – an admirable result, but nowhere the numbers required to change lives. One Feeds Two asked us to help build a brand that would attract brand partners and allow them to scale the charity by bringing together food companies, feeding charities and consumers. The ultimate vision? To create a long-term answer to global poverty through a focus on child hunger

The new identity launched in 2014, and immediately attracted the attention of national food brands Byron Hamburgers and Cook, with other partners quickly following including Higgidy Pies and Mindful Chef. One Feeds Two has now delivered over 2 million school meals and put 10,500 children through. 75% of these meals result from partner activity, directly attributable to the new brand which moved the organisation from small concept to global charity.


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One Feeds Two
One Feeds Two
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Subvert the conventions of the conservative charity sector

The brand belief: good food shouldn’t just taste good, it should do good. This simple concept didn’t tug on people’s heartstrings or make them feel guilty, but made consumers feel good about their choice by connecting the process of buying food with the impact of providing food. It reinvented the way people think about charity – and relate to it on a day-to-day basis. To signal this at the point of purchase, we created a clear symbol of quality that would stand out on partners’ packaging. It’s a bold, simple brand that is set to make people think – and act – differently.


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One Feeds Two
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One Feeds Two

JP Campbell, CEO & Co-founder

“The team instantly grasped our vision to challenge both the food and non-profit sectors. Our new brand will enable us to really communicate and deliver this challenge – and make our vision a reality.”


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Awards

D&AD Impact 2017
Wood Pencil

DBA Design Effectiveness Awards 2017
(level announced in February 2018)

Transform Awards 2015
Gold for Best visual identity from a charity, NGO or NFP

Transform Awards 2015
Silver for Best use of copy style / tone of voice

Transform Awards 2015
Silver for Best brand evolution