
How can a brand bring joy to both people and dogs?

How can a brand bring joy to both people and dogs?
How can a brand bring joy to both people and dogs?
How can a brand bring joy to both people and dogs?
Making a creative leap for consulting
Making a creative leap for consulting
How do you create a campaign brand that’s packed full of fun and purpose in equal measure?
How do you create a campaign brand that’s packed full of fun and purpose in equal measure?
Renovation and extension
Renovation and extension
Putting nature and business in balance
Putting nature and business in balance
How do you show the value in a luxury travel brand when the whole world is already within reach?
How do you show the value in a luxury travel brand when the whole world is already within reach?
How do you create a high energy fitness brand while keeping costs down?
How do you create a high energy fitness brand while keeping costs down?
How can a new product brand become a British icon?
How can a new product brand become a British icon?
Delivering dynamism
Delivering dynamism
The fashion brand that's empowering women every day
The fashion brand that's empowering women every day
What happens when former rivals join the same team?
What happens when former rivals join the same team?
The Pursuit of Perfection
The Pursuit of Perfection
Tom Kerridge came to The Clearing with a clear challenge – to build a brand that encapsulated his philosophy and style, capturing the two sides of his personality: double Michelin-starred chef, and British cook born and raised in the West Country.
To stand out on the shelf, the brand had to look and sound different. Rather than mimicking Tom’s voice, we distilled his cooking philosophy into the brand’s tone of voice, adding layer upon layer of storytelling to each product. The same applied to his product naming strategy, each built on stories and grounded in British heritage. Just as every ingredient and technique is painstakingly crafted in Tom’s cooking, so too is every word in the brand’s tone of voice.
To emphasise Tom’s impact on the brand we created a mark that appears across all of his food and homeware range, acting as a visual property to assure consumers they’re getting the real deal. The mark is refined and warm, reflecting his Michelin-star quality and proud British heritage – it’s a visual property assuring consumers they’re getting the real deal: solid, reliable and unmistakably British. The brand work has been integral in signing up retail partners and developing the product strategy, packaging and marketing.
“I want my name to be part of making a brand, not a name that sticks on a brand to sell it just because it’s got the endorsement of a chef. I hope that the Tom Kerridge range stands for artisan, Britishness, robust, solid.”