How well do you know your brand? Wild Thinking is about understanding a brand at a deeper level, seeing it from new perspectives, and using creative thinking to solve business and brand problems. What is your brand’s worst nightmare? Who is your brand secretly jealous of? How does your brand make customers’ lives emotionally richer? Discover the role your brand plays in the world, what it stands for and how to make it stronger.
Wild Thinking: The Book
We put 25 questions to 25 leading thinkers from Google to Wimbledon, Lidl to McLaren. The result is 25 killer ideas to grow your brand.