
The Pursuit of Perfection
The Pursuit of Perfection
Pursuing Greatness
Pushing Boundaries
How does a tech firm become a force for good in luxury fashion?
A new age of discovery
Survival of the fittest
Realising Potential
The DNA of Winning
A cut above
The fashion brand that's empowering women every day
Bring music to life
Fresh thinking
How do you revive the stories of the past to serve a modern British classic?
Inspiring a lifelong love of reading
How can low-cost translate into high engagement?
The new way to shop from magazines
How do you stop women dying of breast cancer?
Always pleased to see you
As the UK’s first dedicated online grocery retailer, it was a natural next step for Ocado to apply its technological expertise to non-food categories. Identifying pet care as a potentially lucrative opportunity, the business required a valuably different branded proposition to take to market.
Although the pet care market was oversaturated, it was with non-descript players dedicated to shifting cut-price identikit stock. A clear space existed for something different.
Our research revealed that the pet accessories market was already worth well over £650m and growing – even during times of recession. It’s clear in the UK we love spoiling our pets, treating them as part of the family.
Drawing on this insight, we created Fetch, a brand that promises to help people become perfect pet parents. Echoing Ocado’s positioning as a customer champion, it seizes the market opportunity to deliver a proposition that redefines category standards.
Fetch launched in 2013 and is making significant market gains. We’ve since helped Ocado navigate the tricky kitchen and diningware market with the launch of Sizzle. And we’re currently working on their other non-food offerings, too.