
How can a brand bring joy to both people and dogs?

How can a brand bring joy to both people and dogs?
How can a brand bring joy to both people and dogs?
How can a brand bring joy to both people and dogs?
Making a creative leap for consulting
Making a creative leap for consulting
How do you create a campaign brand that’s packed full of fun and purpose in equal measure?
How do you create a campaign brand that’s packed full of fun and purpose in equal measure?
Renovation and extension
Renovation and extension
Putting nature and business in balance
Putting nature and business in balance
How do you show the value in a luxury travel brand when the whole world is already within reach?
How do you show the value in a luxury travel brand when the whole world is already within reach?
How do you create a high energy fitness brand while keeping costs down?
How do you create a high energy fitness brand while keeping costs down?
How can a new product brand become a British icon?
How can a new product brand become a British icon?
Delivering dynamism
Delivering dynamism
The fashion brand that's empowering women every day
The fashion brand that's empowering women every day
What happens when former rivals join the same team?
What happens when former rivals join the same team?
The Pursuit of Perfection
The Pursuit of Perfection
As the UK’s first dedicated online grocery retailer, it was a natural next step for Ocado to apply its technological expertise to non-food categories. Identifying pet care as a potentially lucrative opportunity, the business required a valuably different branded proposition to take to market.
Although the pet care market was oversaturated, it was with non-descript players dedicated to shifting cut-price identikit stock. A clear space existed for something different.
Our research revealed that the pet accessories market was already worth well over £650m and growing – even during times of recession. It’s clear in the UK we love spoiling our pets, treating them as part of the family.
Drawing on this insight, we created Fetch, a brand that promises to help people become perfect pet parents. Echoing Ocado’s positioning as a customer champion, it seizes the market opportunity to deliver a proposition that redefines category standards.
Fetch launched in 2013 and is making significant market gains. We’ve since helped Ocado navigate the tricky kitchen and diningware market with the launch of Sizzle. And we’re currently working on their other non-food offerings, too.