Arthur D. Little

Arthur D. Little

Making a creative leap for consulting

Wimbledon

Pursuing Greatness

Ascot

A cut above

Full Time

How do you create a campaign brand that’s packed full of fun and purpose in equal measure?

Southampton FC

Southampton FC

Realising Potential

Positively Farfetch

Positively Farfetch

How does a tech firm become a force for good in luxury fashion?

MCC & Lord's

MCC & Lord's

Pushing Boundaries

Cancer Grand Challenges

Cancer Grand Challenges

A new age of discovery

Ueshima Coffee Company

Ueshima Coffee Company

The Pursuit of Perfection

GoFit

How do you create a high energy fitness brand while keeping costs down?

Ayres

How can a new product brand become a British icon?

Menzies Distribution

Menzies Distribution

Delivering dynamism

Naelofar

The fashion brand that's empowering women every day

Dig

Bring music to life

Yusen Logistics

Yusen Logistics

Transforming from the inside out

Decidedly

Fresh thinking

The Bull & Bear

The Bull & Bear

How do you revive the stories of the past to serve a modern British classic?

The Book People

The Book People

Inspiring a lifelong love of reading

Southampton FC

Realising Potential

Brand Architecture
| Brand Identity
| Brand Positioning
| Tone of voice

Southampton FC

Realising Potential

For Southampton FC to continually punch above their weight in the Premier League is no mean feat. They’ve bucked the convention of buying success with smart thinking and a commitment to raising young, home grown talent. It’s what they call turning Potential into Excellence – a philosophy that runs through every part of the Club.

Southampton FC

Creating a dynamic squad

Football is only part of the Southampton story. From their work in the community through Saints Foundation, to their Events and Learning & Development brands, the Club is alive and kicking on many levels.

Our priority was to get every part of the Club pulling in the same direction. We developed their brand architecture and created a simplified approach to naming that unified the Club and got each area working as hard as possible to build brand value and drive revenue across the group.

Southampton FC

Building a platform to perform

It’s about more than just getting Southampton to look the part. It’s making them more relevant on digital channels and giving them the platform to grow into new areas like eSports. And it’s helping them excite people, win new fans, engage new sponsorship partners and ultimately, turn Potential into Excellence across everything they do.

Southampton FC

Southampton FC