Clear Defendable Territory

Dogs Trust

How can a brand bring joy to both people and dogs?

Arthur D. Little

Arthur D. Little

Making a creative leap for consulting

Full Time

How do you create a campaign brand that’s packed full of fun and purpose in equal measure?

B&Q

Renovation and extension

Putting nature and business in balance

Scott Dunn

How do you show the value in a luxury travel brand when the whole world is already within reach?

GoFit

How do you create a high energy fitness brand while keeping costs down?

Ayres

How can a new product brand become a British icon?

Menzies Distribution

Menzies Distribution

Delivering dynamism

Naelofar

The fashion brand that's empowering women every day

Celebrity Fitness

Celebrity Fitness

What happens when former rivals join the same team?

Ueshima Coffee Company

Ueshima Coffee Company

The Pursuit of Perfection

Wimbledon

Pursuing Greatness

Brand Architecture
| Strategy
| Tone of voice

Wimbledon

Partnering for the pursuit: Creating greatness with the AELTC

Like all things at Wimbledon, there’s a rigorous process involved when selecting a partner. But when they do, it’s meant to last. It’s an invitation to become part of the pursuit of greatness.

Over the past 2 years, we’ve worked as an extension of the AELTC team, to solve underlying brand challenges, evolve the brand’s visual and verbal identity, and create new executions to bring the brand to life with impact.

Wimbledon

Solution

It started with teasing out a clear, simple architecture for the club, the foundation and The Championships, and setting creative principles for the design and tone of voice to make sure the Wimbledon brand has an international impact throughout the year – not just during The Championships.

For The Championships 2019, we developed and designed the first bespoke set of tickets, and created an all-new immersive space for spectators to learn about Wimbledon’s sustainability initiatives.

And more will come as the partnership continues…

Wimbledon

Wimbledon

Impact

“Elite rights holders are the few who continue to prosper in the partnership and licensing space. It’s therefore imperative we preserve and strengthen our standing as an iconic global brand and premium sports property. Over the past 18 months, The Clearing has helped us optimise our brand architecture while evolving and extending the brand expression. Creating a refreshed brand for Wimbledon that seamlessly flexes across digital, broadcast and physical channels – while still delivering a consistent global brand.”

Mick Desmond
Commercial & Media Director, AELTC December 2018