
How can a brand bring joy to both people and dogs?

How can a brand bring joy to both people and dogs?
How can a brand bring joy to both people and dogs?
How can a brand bring joy to both people and dogs?
Making a creative leap for consulting
Making a creative leap for consulting
How do you create a campaign brand that’s packed full of fun and purpose in equal measure?
How do you create a campaign brand that’s packed full of fun and purpose in equal measure?
Renovation and extension
Renovation and extension
Putting nature and business in balance
Putting nature and business in balance
How do you show the value in a luxury travel brand when the whole world is already within reach?
How do you show the value in a luxury travel brand when the whole world is already within reach?
How do you create a high energy fitness brand while keeping costs down?
How do you create a high energy fitness brand while keeping costs down?
How can a new product brand become a British icon?
How can a new product brand become a British icon?
Delivering dynamism
Delivering dynamism
The fashion brand that's empowering women every day
The fashion brand that's empowering women every day
What happens when former rivals join the same team?
What happens when former rivals join the same team?
The Pursuit of Perfection
The Pursuit of Perfection
Relentlessly ambitious, McLaren is one of the most successful F1 teams in history. The desire to win applies off the track too, in the determination to be one of the world’s leading technology groups. As one of our founding clients, we’re helping McLaren realise that ambition. McLaren is now positioned as a cutting-edge, mould-breaking technology group. It’s seen increased revenue and new sponsorships, including the evocative and exciting return of Honda to McLaren, its spiritual F1 home.
We defined McLaren’s ‘winning’ brand DNA, embedding it in the Formula 1, Automotive and Applied Technologies divisions. At the heart of the business, we’re actively using it to create one united group, collectively dedicated to winning. In Automotive, we travelled the world to better understand what makes supercar owners tick, and what this means for producing and marketing revolutionary, ultra high performance cars. For McLaren Applied Technologies, we repositioned the business, giving it the clarity to concentrate on delivering game-changing innovation. And in Formula 1, we worked with a clinical psychologist to identify how to get the best out of their most valuable brand assets – the drivers.
In the last three years McLaren Applied Technologies has grown into a multi-million pound product innovation business. And Automotive has launched two supercars that redefine their categories with a blend of performance, usability and jaw-dropping technology.