Leonard Cheshire

Why focus on the negative when there’s so much positive?

The charity sector has long spent time drawing our attention to a problem and guilt-tripping us into donating our money or time. So much so, that we’ve become numb to it.

But the Leonard Cheshire community is innately different. They’re fuelled by relentless positivity. It’s this enthusiasm and pride that creates positive lasting change for individuals all around the world. And as a result, is breaking down barriers within society, dispelling stigma, and creating an inclusive, uplifting community in its place.

We developed a brand that’s designed to share this attitude with the world.

This brand doesn’t remind us of the challenge. We’re all aware that there are stigmas attached to disability. Instead it chooses to challenge our perceptions. To challenge those stigmas. And encourage us all to see the opportunities that people with disabilities see for themselves every day.

The result

“The new Leonard Cheshire global brand identity created by The Clearing boldly reflects our values of proud, positive and pioneering. Working with us in a truly collaborative partnership, The Clearing has captured the vision of our founder – to create a fairer more inclusive society. Our ambition is that by amplifying our voice through the new identity Leonard Cheshire can reach more people and make a bigger difference to their lives.”

Kate Burt, then Executive Director Marketing and Fundraising, Leonard Cheshire