It’s a simple fact that music makes life better. There are few occasions that can’t be amplified, uplifted or underscored by the right soundtrack.
While 2020 sadly wasn’t the year for incredible concerts or a summer full of festivals –Covid lockdown brought one musical trend from that we could appreciate: people finding solace, love, life and light in the records of their past – returning to the reassuring emotional connection of enduringly great music.
A matter of record
It’s against this backdrop that we worked with Warner Music Group to create a new brand for their back-catalogue record label – Dig!
From Aretha to Prince, New Order, Biggie and Led Zeppelin – it features the most unbelievable line up of musicians from every genre and every era.
We created a brand that celebrated this diversity – and the richness and colour that great music brings to all of our lives.
Dig! wanted to move away from just simply being a label branded e-commerce store and asked us to help create a 360-degree music destination offering the most up-to-date news, exclusive artist interviews and features, playlists, podcasts and videos.
From blues, jazz and rock, to hip hop, pop and electronic this is a brand for music lovers of every walk of life and aural persuasion.
Whether you are a collector digging through your record crates at home, or just streaming music from the brand online – the brand offers a rich experience in both physical and digital worlds.