Our client Shackleton have launched the world’s first expedition photographer’s jacket, in collaboration with Leica Camera AG.
Did you know the cold has a drastic effect on camera gear? Expedition photographer Martin Hartley has spent over 365 days on major polar expeditions and covered over 2000 miles. His first-hand experience was crucial:
“Nothing is designed to function in those conditions. Lenses don’t focus, shutters can’t close and open, and buttons don’t go down."
The Frank Hurley extreme-weather Photographer’s Jacket is designed to combat the physical and mental challenges photographers face. Luxury adventure brand Shackleton developed it in collaboration with Leica Camera AG, the internationally-operating, premium-segment manufacturer of cameras and sports optics products.
And as you’d expect from such a collaboration, this is a beautiful product. Ergonomic and lightweight, the jacket allows complete freedom of movement when lifting the camera. Inside, 15 functional pockets designed for batteries and devices use core body warmth to prolong life.
Martin Brooks, CEO of Shackleton:
“It’s Shackleton’s mission to equip pioneers in the world’s most extreme places – the Frank Hurley Photographer’s Jacket is a great example of partnering with the very best to develop a world first. Every feature of this jacket has been designed and engineered according to detailed insight from photographers who really know what’s required to survive and thrive in the extremes.”
Steffen Keil, Director of Brand Relations at Leica:
“The Frank Hurley Photographer’s Jacket is a clever piece of professional engineering, designed to enable photographers to keep shooting in the most challenging weather imaginable. I am sure it will contribute to the creation of some incredible images while protecting photographers from the extremes.”
The jacket is named after pioneer Frank Hurley, Sir Ernest Shackleton’s official photographer and cinematographer on the Imperial Trans-Antarctic Expedition 1914-17.
Head down to the new Shackleton store in Mayfair, London to see the jacket alongside an exhibition curated by expedition photographer Martin Hartley, paying homage to the 'Heroic Age of Exploration'.
Find out more about the Frank Hurley Jacket on the Shackleton website, or take a look at the work we’ve done on the Shackleton brand.
