Oushaba
See the extraordinary in life
Oushaba
See the extraordinary in life
Luxury brands often rely on heritage to bring credibility and prestige. But how do you launch a new luxury brand that celebrates its modernity whilst instilling confidence and credibility right from the beginning?
The team of three female founders came to us with the idea for a luxury platform that curates and celebrates sustainable jewellery, homeware and wearable art. Collections are built around truly unique concepts – such as transforming e-waste into wearable timepieces.
The team came to us with an elegant company name ‘Oushaba’ which has a compelling meaning. Derived from classical Arabic, it literally translates as ‘alloy’, but communicates the transformative power and strength of collaboration.
This idea directed the creative development of the brand platform and identity.
The themes of collaboration and transformation are reflected across all elements of the brand – the logo is a refined collection of different typefaces, the abstract pattern is a compilation of characters and shapes, and the tone of voice takes on storytelling conventions that reveal an extraordinary surprise in each message.
While other elements of the brand are designed to reflect modernity, or fit seamlessly into the world of luxury.
A joyful colour palette of coral and mustard are paired with a reassuringly rich and grounded dark blue. Elegant, playful photography complements the likes of Hermés when placed side-by-side yet has its own surprising twist. A distinctive, bold pattern makes packaging instantly more refined and luxurious.
The brand launched in 2023 to critical acclaim in the press; Financial Times, Harper’s Bazaar Arabia, Tatler Asia, Women’s Wear Daily, Country&Townhouse, Hypebeast and with the ethical diamond and jewellery network Rapaport Group.
Oushaba is an ambitious start-up and we’ll be helping however we can to make sure this luxury brand builds the prestige it deserves.
