Headland

From new kid on the block to a well-established player

Headland was started by a group of industry-leading PR experts frustrated by the traditional, rigid and corporate ways of the big-name PR firms. Having set up on their own in 2016, they came to us needing a brand identity that could help them compete with the long-established heavy weights. And we did just that, creating a brand that focused on their point of difference – being able to challenge convention.

Fast-forward to 2022 and they’re no longer the challenger. They’ve grown faster than predicted and become a well-established, highly commended agency with numerous ‘Agency of the Year’ awards to their name. So, having outgrown their spirited new-kid-on-block position and identity, they came back to us to help them evolve their brand to reflect their success to date and help launch them into a new era.

To successfully define a brand, the process must be collaborative

Their brief to us was to develop a killer brand positioning and expression that could reflect the evolved business and activate the next stage of growth.

To do this, we worked in partnership with 25 partners to define the current scope of the organisation, as well as their future ambition. We developed two credible brand platforms and shared both with a wider group across the organisation, conducting healthy debates and collating feedback.

The brand platform we developed as a result, was one with the scope to become an agent for change – powered by an organisation full of engaged people who believe in and advocate for the future of the business.

Evolving an identity to make it fit for the future

While Headland is no longer the fresh new challenger on the scene, their approach is still fundamentally different – and refreshing – when compared to the competition. It was this essence that we needed to retain in the visual and verbal identity. The rest was designed to reflect their collaborative style, their future-focused mindset and their agility and flexibility that stands out so vividly in a sector that’s resolutely traditional.

So, with this new brand all set to propel Headland forward into a new era, we look forward to watching them soar even higher and faster than before.