Cinven

Business challenge

Like many industries, private equity is experiencing significant change – and with it, increased competition for funding, transactions and talent. Cinven, one of the leading international firms, saw an opportunity for its brand to better reflect the quality and stature of its business.

Powered through partnership

The world of private equity is by definition somewhat reserved – firms tend not to stick their necks out or shout about what they do. So, it was important that the brand we developed for Cinven was sensitive to this approach while projecting what made it different to the people who matter.

Cinven has been helping businesses grow for almost 50 years. Its teams pride themselves on the way they do it, taking time and effort to identify and build relationships with high-performing organisations that they know they can make even better.

People are the real powerhouse behind Cinven’s success – from building deep relationships with management teams to aligning every aspect of a portfolio company’s strategy and executions behind a clear vision. We developed a distinctive positioning for the Cinven brand based on this truth, putting their people at the heart of the brand. It’s summed up by the brand promise ‘Powered through partnership’.

A brand built on excellence

Cinven brings the highest standards to everything it does – the way relationships are built, the way it carries out its due diligence and how it works with portfolio companies and partners with investors. We’ve made sure that every element of the new brand represents this quality.

We took some of the elements of the existing Cinven brand as a starting point, retaining the recognisable teal, and dialling it up to emphasise the consistency and trust that Cinven is known for. We’ve used the idea of two graphics coming together to show how the power of partnership works in lots of different, interrelated ways, and an updated and natural approach to photography highlights the real people behind Cinven’s success.

From the details of the new logo to the sleek design and build of the new website, the brand now reflects the true experience of working with Cinven.