Is your role to make people want things, or to make things people want?
Outside of the world of business, where do you look for inspiration. e.g. Art, literature, science?
When you’re creating a new product, is shakespeare more useful than your colleague?
Who or what is your brand nemesis?
Does your team operate like an orchestra or an improvisational jazz band?
Week #02: Which person or group at work is most effective at sabotaging your brand?
Who should Adidas, the Lib Dems and Oculus collaborate with to create content?
Week #11: When should you listen to your customers and when is it wise to ignore them?
Week #10: Can you explain to your mother why your brand matters?