"Tesco's 20 year-old value range relaunches this month with improvements to the ingredients, packaging and range of products available.
As The Grocer takes a look in more detail, Richard warns:

“The new range introduces more value into the marketing,” says Richard Buchanan, director of consulting at The Clearing. “But the problems it has are far bigger. This has to be the start of a move by Tesco to put quality and value for money at the heart of its entire offer.”"