"Faced with a serious decline in voluntary and statutory income, RLSB (formerly the Royal London Society for Blind People) asked us to reposition the charity and create an aspirational brand that would appeal to both donors and beneficiaries.
Based on the promise of a ‘life without limits' we captured the positive outlook of blind young people and the encouraging, supportive nature of the work of RLSB. We believe the charity now has the potential to become a lifestyle brand that people aspire to support and believe in and one that can develop new partnerships in fashion, arts, technology and sport.

Read the full case study here"