"We're delighted to introduce Fetch. Currently only available to existing Ocado customers, it's a website where pet lovers can find everything for their pets.
Ocado asked us to create the brand name, strategy, verbal and visual identity. We also developed an unstaged, realistic photography style using animal imagery as well as skin and fur textures, playfully echoing the core Ocado brand.

We think Fetch will really make an impact in a rational and functional category - it's full of personality, and promises to help you be the perfect pet parent.

Fetch will be available to non-Ocado customers later this year.

Read what Design Week said about Fetch here"