Insights to help you build your brand and your business
The Clearing have been working with The School of Life to develop Wild Cards: 100 killer questions designed to help you think creatively about business challenges. Questions range from ‘Who is your brand’s nemesis’ and ‘What wakes your brand up at 4am?’ to ‘What disappoints you about your competitors?’ and the ever-popular ‘Can you explain to your mother why your brand matters?’
We’ve run three Wild Cards events to date with McLaren, Google, Ocado, Ascot and Curzon all taking part in the panel discussion, and answering a handful of questions in front of a select audience of senior marketers. These sessions have been so successful that we’ve got a Wild Cards book in the pipeline with Kogan Page – we’ll reveal more on that later this year.