Wild Cards

100 questions
to challenge your brand

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Wild Cards

Insights to help you build your brand

The Clearing have been working with The School of Life to develop 100 questions designed to help you see your brand from new perspectives.

We’ve got 100 provocative questions to challenge you to use creative thinking when you’re solving business challenges. Google, McLaren and Ocado have been brave enough to face our questions , and we’ve got more brands lined up for the spotlight in 2018.

Why did we create Wild Cards? We think the best businesses have a distinct point of view. They’re singular in their opinion but express it in many different creative ways – allowing them to own a space that’s distinctly theirs.  We call this Clear Defendable Territory.

 


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Wild Cards

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Wild Cards

We're looking for original thinkers

The questions are aimed at original thinkers, who aren’t scared of unique insights. Questions like, “What disappoints you about your competitors?”, “When should you listen to your customers and when is it wise ot ignore them?”, and “You can choose between having a great culture or a brilliant strategy. Which do you opt for?”. Got your own answers? Email us on wildcards@theclearing.co.uk, we’d love to know what you think.

The Drum have covered several of the questions, from strategy versus culture to finding dedicated thinking time.

We’d love to welcome more businesses to our next Wild Cards event, just drop us an email and we’ll put you on the list.

 

 

 


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Wild Cards

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Wild Cards

Events

Discover some of the past and future Wild Card events below:

The Secret Life of Brands:
Google, McLaren and Ocado on strategy versus culture
(Part Two) 02/04/17

The Secret Life of Brands:
Google, McLaren and Ocado on strategy versus culture
(Part Two) 02/06/17

The Secret Life of Brands:
Williams F1 and RFU on what wakes your brand up at 4am
(Part One) 08/11/17