Decidedly

Fresh thinking

Innovating in a fast-paced world

Today’s world moves at break-neck speed. Businesses increasingly need to move with agility, make critical decisions in an instant and adapt to a constantly changing competitive environment at pace.

When insight and innovation consultancy, Freshminds, came to us, it was transforming both its offer to clients and its vision for the future to face up to this reality.

They needed a fresh new name. And an identity to reflect a radical new approach that would better meet the demands of their competitive marketplace and an increasingly fast-paced world.

Decisions, decisions

We developed their brand based on the insight that they give clients confidence to make the most critical decisions about the future. They help them act with conviction. They help them act decidedly.

Decidedly
Decidedly
Decidedly
Decidedly

The courage of convictions

The result is an identity that’s more relevant to clients, more reflective of who they are, how they work and what they’re here to help their clients achieve – to act with conviction about the future and go further, faster.

Decidedly