Decidedly | The Clearing

Wimbledon

Pursuing Greatness

Positively Farfetch

How does a tech firm become a force for good in luxury fashion?

MCC & Lord's

Pushing Boundaries

Southampton FC

Realising Potential

The Book People

Inspiring a lifelong love of reading

Fitness First

Survival of the fittest

The Bull & Bear

How do you revive the stories of the past to serve a modern British classic?

McLaren

The DNA of Winning

Eurostar

How do you become Europe's most-loved?

Decidedly

Fresh thinking

Lidl

How can low-cost translate into high engagement?

Ownable

The new way to shop from magazines

Breast Cancer Now

How do you stop women dying of breast cancer?

Fetch

Always pleased to see you

One Feeds Two

How do you really feed the world?

London's Air Ambulance

A new helicopter saving the lives of Londoners

Fabled

The beauty of feeling good

Tom Kerridge

The stamp of two Michelin star quality

Innovating in a fast-paced world

Today’s world moves at break-neck speed. Businesses increasingly need to move with agility, make critical decisions in an instant and adapt to a constantly changing competitive environment at pace.

When insight and innovation consultancy, Freshminds, came to us, it was transforming both its offer to clients and its vision for the future to face up to this reality.

They needed a fresh new name. And an identity to reflect a radical new approach that would better meet the demands of their competitive marketplace and an increasingly fast-paced world.

Decisions, decisions

We developed their brand based on the insight that they give clients confidence to make the most critical decisions about the future. They help them act with conviction. They help them act decidedly.

The courage of convictions

The result is an identity that’s more relevant to clients, more reflective of who they are, how they work and what they’re here to help their clients achieve – to act with conviction about the future and go further, faster.