The All England Lawn Tennis and Croquet Club (AELTC) has appointed independent brand consultancy The Clearing to refresh its brand identity. The project will work fluidly across on-screen, offline and physical environments, extending consistency and helping to grow the brand internationally.

Ikem Ononiwu, Creative Lead, said “We are pleased to be working with The Clearing on this important project to ensure that the Wimbledon brand evolves in line with the growth of The Championships and continues to maintain its position as the pinnacle of the sport.”

Richard Buchanan, MD and Co-Founder of The Clearing, said “Wimbledon is one of the world’s most iconic sporting events and brands. Our work will refresh the brand and build a consistent visual identity and tone of voice across all touchpoints. We’re thrilled to be working with the All England Lawn Tennis and Croquet Club, and help to move the brand forward.”

The brand refresh will first appear in the build-up to The Championships 2019.