What does McLaren’s marketing director see as the brand’s nemesis? How can his answer help us all to solve the challenges our businesses face?
25 brand and business leaders answer 25 Wild Card questions. For each question, we first explore what it means, why it’s relevant, how people think when answering it and what we think ourselves. Then, we put that question to one of the most inspiring people we’ve met in our line of work, to get an honest, real-life take on the subject. Each question reveals practical advice that can be applied to create more engaging – and more successful – brands.
This is Wild Thinking – published by Kogan Page.