Wild Cards

100 killer questions designed to help you think creatively about business challenges.
Wild Cards

Welcome to Wild Cards

Great conversation always starts with asking a great question. That’s where Wild Cards come in.

We’ve created a pack of 100 killer questions designed to delve into what really makes your brand tick. Some questions are deliberately provocative. Some are intended to encourage personal reflection. Some are designed to be discussed in teams. All of them were developed with The School of Life – a global organisation of philosophers, psychologists, teachers and therapists.

If you own a deck of our limited-edition cards, get shuffling. Otherwise, use the simple Wild Cards site to pick questions at random. Get your team together. Challenge them. Refresh your thinking. Really get to know your brand inside out. Get creative with your answers.

Fancy a game?

Play now

Wild Cards
Wild Cards
Wild Cards