Clear Defendable Territory
The Clearing speaks to Computer Arts

We were delighted to be interviewed on film by Computer Arts - especially in front of our famous stag!

Richard Buchanan, MD, talks about how to create a standout brand – revealing the four main market positions that a brand can take, and how to make an impact in each of them.

Our two creative directors, Andy Howell and Jonathan Hubbard, share advice on how to find and defend clear brand territory, exploring two examples.

Finally, Pete Dewar our Director of Brand Language, explains why he puts writing on an equal footing with design and strategy – and shares his advice for crafting a brand voice.