Clear Defendable Territory

"We've created new livery for London's Air Ambulance emergency helicopter, and turned it into a powerful communication tool. The previously plain red helicopter is now emblazoned with distinctive green and yellow emergency stripes, and carries key messages to encourage public and corporate understanding and support for the charity.
The new livery allows future partners to be part of the story, giving them value through association rather than just visibility. A stronger, more powerful relationship with supporters will be a key component of fundraising efforts for a new, second helicopter later this year. The changing message on the tail boom details the number of missions attended by the medical team – making the helicopter a central part of the current story."