RICHARD TALKS TO THE DAILY MAIL

"McCain have come up with a ‘ready-baked jacket', a pre-baked spud that can be microwaved in 5 minutes and tastes like it's straight from the oven. Good job too considering two-thirds of British households have a jacket spud four times a week!
Richard says: "this is the company that reinvented the frozen chip, if anyone can do the same for jackets it's McCain!""