How do you get the best from your creative agency?

The relationship between clients and creative agency is crucial for delivering excellent work. But how do you get the most from your agencies, and ensure you don't undermine the creative process?

Brand Network asked us to share our answers to this eternal question with their brand marketer members, in the Creativity in Marketing conference at the BFI IMAX. It's a big screen (a very big screen) so we decided to make a film. We started by asking everyone who works in The Clearing what they thought - designers, writers, strategists, project managers, studio and finance managers. From tight briefs to not being the devil's advocate, the replies were revealing and honest - as you'll see from the animation above.

The morning was full of creative delights. Mike McGee, Chief Creative Officer and Founder of Oscar-winning content company Framestore showed us how their extraordinary visual effects bring ideas to life - featuring Gravity, Galaxy, and the stunning FKA Twigs / Spike Jonze collaboration for Apple.

Next Tim Whirledge of Droga5 talked us through work with New York Times and clever three-second spots for Under Armour with NBA star Stephen Curry.

Working with a creative agency should be the best meeting of the week - mutually beneficial, transformative and fun. It's definitely what we're aiming for at The Clearing.