Business travel is growing at 6% a year, and spend on it in 2020 is likely to reach $1.6 trillion. But this healthy growth relies on a new generation of business traveller, focused on sustainability, diversity and authenticity. Research paints a picture of a new business traveller who prefers non-chain hotels, often flies low-cost airlines, changes her plans and thinks frugality and flexibility are more important than pre-flight mimosas. So, what does the future of business travel look like?
Sustainability is driving a new discussion around business class travel. Our Director of Consulting Nick Liddell talked to The Drum for their latest travel supplement, and discussed his ideas for frugal, flexible, and frictionless business travel.
Read Nick's article on the new priorities of travel here. Digital technology is improving real life experiences and customer relationships - but you can still turn left, if that's your thing.