British restaurant group Byron Hamburgers has joined forces with recently launched charity One Feeds Two in a partnership that allows Bryon customers to give a school meal to a child living in poverty every time they buy a Byron burger.
One Feeds Two is built around a simple "buy one, give one' concept that means every time someone buys a meal bearing the distinctive One Feeds Two logo in a restaurant or supermarket, they're also buying a nutritious school meal for a child living in some of the poorest places in the world.
The tie up with Byron marks an impressive debut for the One Feeds Two brand in the nationwide restaurant sector, with other big name food businesses tipped to follow suit.
One Feeds Two co-founder JP Campbell said: "Imagine the impact if every time we ate a meal we could simply share a school meal with a child in poverty? We've made it easy for all food companies to adopt this new giving model and are delighted the Byron team have committed to leading the way."
To launch the new partnership and demonstrate the simplicity of the One Feeds Two model, on Tuesday 6th October Byron will offer members of its Byron Burger Club loyalty scheme the chance to order any hamburger for just 25p. This 25p will directly provide school children with a nutritious meal ’ because 25p is all it costs to fund a school meal for a child in poverty. The same amount will be donated every single time a Byron customer buys a normal price Special Hamburger at one of its restaurants.
The One Feeds Two brand was created by London-based brand consultancy The Clearing to change the way people think about charity. The agency developed a brand strategy and identity that focused on the positive, tangible impact of giving rather than trying to tug on people's heart strings or make them feel guilty.
The Clearing's Design Director Sam Wall said: "An idea as simple and strong as One Feeds Two needed a brand to match. In the context, creating a clear and distinctive logo was especially important: it has to be instantly recognisable and quickly communicate the One Feeds Two concept at a glance."
Director of Consulting and co-founder of The Clearing Richard Buchanan added "We're delighted to see all the hard work and generosity of spirit of JP and the One Feeds Two team coming to fruition. One Feeds Two provides a groundbreaking approach to giving retailers a plug-and-play CSR solution. It's just a matter of time before the One Feeds Two brand is a fixture on restaurant menus and supermarket shelves everywhere."
So, do you fancy eating a burger that tastes good and makes you feel good about yourself? We do. Join the club, get a 25p burger, and help the movement grow.