We're delighted to announce the launch of our latest exciting piece of work: beauty and wellness brand, Fabled. A joint venture between Marie Claire and Ocado, the new brand combines the publication's 27 years of beauty knowledge with the retailer's e-commerce expertise. Our team here at The Clearing developed a name, positioning, and visual and verbal identity to bring the proposition to life across its digital platforms and for the central London flagship store.
Marie Claire's editorial expertise sits at the heart of the new brand. It influences everything: from the name - which references Marie Claire's role as curator - to the photography and tone of voice that reflect the down-to-earth but polished style of magazine editorial. The overall look and feel is clean, bright and sophisticated, able to act as an umbrella for the premium products it sells while maintaining its own individuality.
The resulting combination of content, commerce and community gives shoppers a cutting-edge and trustworthy beauty destination. The brand has now launched, so why not pay a visit to fabled.com, follow @FabledBeauty, or stop by its flagship store on Tottenham Court Walk?
Read more about Fabled in Design Week. "