REWRITING THE RULES OF FITNESS
We’re buzzing that our work to reposition Fitness First has now launched. We’ve been working with the global team for over a year now, and this month 20 clubs in London began the rollout of the new brand signatures – from gym floor activity to membership cards, uniforms and fitness apps.
We worked on the brand positioning, strategy, visual identity and tone of voice, and our launch campaign can now be seen across London encouraging everyone to get involved – and Victoria Pendleton kicked it all off with a 40 minute workout.
Have a look at some of our work and what people thought here.